Bri and Josh Larson are two young professionals living in the great state of Iowa, and they bring you this podcast for your comic relief. If you love TV, movies, comedy, website stuff, marketing, dogs and taking chances, well then you’ll just love Above The Fold Podcast.
Don’t be fooled—Bri and Josh do indeed know each other on what’s known as “another level.” In fact, they are madly in love. They live together and are married.
The two are college (and grad school) graduates, love dogs (golden retrievers might just simply steal their hearts), play music on the piano, and enjoy eating popcorn while watching movies. And to top it all off, they top off their popcorn with just the right amount of popcorn seasoning.
Taking chances and still getting the dog(s) walked everyday. That’s Bri and Josh.
Above The Fold
The term “above the fold” relates to the olden days when news was printed on paper and folded in half to be sold at newsstands. Stories and photos that were most important were purposely placed above the fold of the newspaper (at this half-way folding) to attract passerbys to purchase. As an editor, writer and advertiser, the space above the fold was critical to attract attention to your content. It became the most competitive area to place your story and/or advertisement.
In the web world, above the fold translates to the area of the web page that is visible before scrolling is required. Back in the day, websites that required lots of scrolling weren’t as popular. But today, all bets are off. While content above the fold is still the most important, especially to search engines, many websites have content that extends far beyond the fold. Should you worry about “above the fold” when it comes to your web design? No. Don’t be silly! Studies (and real life things) indicate that people do scroll, and if you design your website right, you’ll be able to take advantage of much more real estate beyond the area above the fold. And that white space? Stop it. It’s fine.